The Parable of the Happy Grape

The Parable of the Happy Grape

Imagine that a grape could talk, what would she think and when would she feel most respected. We tried to empathize with her in this little adventure story…

Hello I am Grape, Miss Grape for you wine lovers. And you know for the first time i am completely happy, at ease with the world because now i can always shine whenever i am in your glass or your friend’s glass. The QelviQ Smart Wine Cooler delivers the wine at the right serving temperature and that makes my life complete. My contribution to life’s earthly pleasures is finally respected as it should.

You should know that i have been through an amazing adventure to get into your glass. I had to ripe and absorb the warm sunrays and all the nutrients from the terroir. Then when i was grown up, i was cut from the vine and my second life started. They crushed me and some of us were skinned but that didn’t bother us. Then i had friends join me like yeast and sugar which made for a hell of a party. Afterwards we got time to rest and we had a great sleep in beautiful oaken beds. After our sleep they put us in a bottle which was fine before we were transported in special carriers to a shop close to your home. There you picked me up and you put me in a beautiful refrigerator. I knew even that some of my brothers were enjoying life in a cellar like we used to know where we came from.

The importance of serving temperature

The importance of temperature

But then something odd happened. We were taken out of the refrigerator or cellar and my red friends were just put on the table without any protection for the blistering heat. They were ideal at 16C and suddenly they were sweating in a 74°F room. Worst of all people drunk them which was adding insult to injury. Me and my sisters were put in a freezing ice bucket and we were so cold that we managed to freeze the taste buds of our drinkers which made all the taste disappear. I was part of a great white wine which was ideal at 52°F but they poured us at 41°F.

I’m happy to tell you… This should never happen to us again. Hooray!

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